News Leadership 3.0: LA Times embraces, chases social media

Check out my latest guest post at the News Leadership 3.0 blog. This week, I profiled Andrew Nystrom, the new social media manager at the Los Angeles Times:

There’s been a lot written on this blog about the new jobs needed in the newsroom. Given the opportunities and challenges confronted by news organizations, it’s time to rethink the roles and types of people who work in a newsroom. Granted, in the current economic environment, that’s not easy to do. But it’s still a necessary investment.

And that’s why I was excited when I stumbled across Andrew Nystrom on Twitter. In late November, the Los Angeles Times announced that Nystrom had been appointed “senior producer, social media.” Nystrom had already been working at the latimes.com for two years, most recently as Senior Producer of Travel.

Read the full post here.

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