IdeaLab Post: Look Beyond Data When Considering New Models for News

My latest post is up at Idea Lab: Look Beyond Data When Considering New Models For News. It follows up a previous post I made: Future Of Local News About More Than Paid Content.

Here’s an excerpt:

My post last month — Future of Local News About More Than Paid Content — generated some thoughtful discussion and comments. But there was one thread that I want to highlight in order to elaborate on an important concept for news innovators.

Before I dive into the details of the conversation, let me summarize my overall point. When it comes to understanding behavior, there are two general strategies. The first is to gather as much data as possible. And in this Google-driven, engineering-led era of product thinking, this tends to be the dominant approach.

But numbers and data can often obscure the important lessons of the way people behave. And that’s why I advocate for the second approach, which is anecdotal and observational. It tends to be overlooked or even dismissed. In the work I’ve done over the past two years, I’ve found this approach to be far more helpful in thinking about the opportunities for reinventing news and information.

Read the full post here.

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